The readers who has had the luck to live in the '70s, an amazing era for rock music, know well
the symbolic value that assumed for
a band the release of a double live LP. If usually a single live album
marked a major step
in the career of a group still on the rise, the relaese of a double live LP
indicated unequivocally that the rock band had made
it, usually putting an end to years of exhausting tours and frenzied activity and opening
another, sometimes marked by significant
changes in the style. The double live album was
basically a statement of the
success achieved and it was
the perfect way to reproduce
a full live show, offering to the largest audience
the opportunity to hear the musicians in action in the perfect place for
a rock band is: on stage. Even graphically
the double LP gave great satisfaction to fans: gatefold covers full of
live photos often also shown
on the inner sleeves, sometimes brochures with more photos, posters and
other goodies (some band even put tattoos!) made these albums
memorable.
Now, thanks to AMS, also New Goblin
can claim to have a double live LP. In fact
the label from Milan has crafted a sulfuric vinyl edition of
'Live in Roma', which certainly does not bring improvements in terms of
audio quality but comes
with new graphics really catchy emphasing the Italian roots of the band, a cover that I greatly
prefer to the one on the standard
CD version. AMS, as for Nonhosonno, has released
'Live in Roma' in five vinyl colors: transparent,
yellow, blue, red and orange. This is a
limited edition and it is clear that
if the 'normal' fans will choose
a single color, the super (or manic)
fans will be forced to buy five copies of the same
album by this astute and malicious marketing choice.
Next time I suggest AMS to directly
market a version for the die
hard fans gathering all the colors and maybe a booklet, a poster,
some stickers (and even tattoos!).
“Live in Roma”
was released even in Japan, here is the CD cover:
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