Monday, May 21, 2012

"Live in Roma" double LP album.




The readers who has had the luck to live in the '70s, an amazing era for rock music, know well the symbolic value that assumed for a band the release of a double live LP. If usually a single live album marked a major step in the career of a group still on the rise, the relaese of a double live LP indicated unequivocally that the rock band had made it, usually putting an end to years of exhausting tours and frenzied activity and opening another, sometimes marked by significant changes in the style. The double live album was basically a statement of the success achieved and it was the perfect way to reproduce a full live show, offering to the largest audience the opportunity to hear the musicians in action in the perfect place for a rock band is: on stage. Even graphically the double LP gave great satisfaction to fans: gatefold covers full of live photos often also shown on the inner sleeves, sometimes brochures with more photos, posters and other goodies (some band even put tattoos!) made these albums memorable.


Now, thanks to AMS, also New Goblin can claim to have a double live LP. In fact the label from Milan has crafted a sulfuric vinyl edition of 'Live in Roma', which certainly does not bring improvements in terms of audio quality but comes with new graphics really catchy emphasing the Italian roots of the band, a cover that I greatly prefer to the one on the standard CD version. AMS, as for Nonhosonno, has released 'Live in Roma' in five vinyl colors: transparent, yellow, blue, red and orange. This is a limited edition and it is clear that if the 'normal' fans will choose a single color, the super (or manic) fans will be forced to buy five copies of the same album by this astute and malicious marketing choice.
Next time I suggest AMS to directly market a version for the die hard fans gathering all the colors and maybe a booklet, a poster, some stickers (and even tattoos!).


“Live in Roma” was released even in Japan, here is the CD cover:







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